WIC 2022 Speakers

Workforce Development/Skills Gap Session

Seth Mattison, Luminate Labs, LLC

Seth Mattison is an internationally renowned expert on workforce trends and generational dynamics. As Founder and Chief Movement Officer of FutureSight Labs, Seth advises many of the world’s leading brand and organizations on the key shifts happening around talent management, change and innovation, leadership, and the future of work. His ideas have been featured in such publications as the Wall Street Journal, The Huffington Post, and The Globe. He was named one of the “Editors' Picks For Favorite Speakers for 2013,” by MeetingsNet and has been called one of the most dynamic young speakers on the circuit today.

Seth’s presentations bring an entirely unexpected perspective on the future of work, talent, innovation, and the power of relationships. With a passion for helping to create greater understanding and collaboration in today’s workplace, Seth offers participants actionable content that can immediately impact business performance.

With his finger on the pulse of today’s changing workforce, Seth blends storytelling from his own personal experience working with category leading brands while leveraging cutting edge research to develop fresh perspectives on the key strategic issues most relevant for today’s leaders. Over the past 5 years Seth has shared his insight with thousands of business leaders around the world and has received accolades from many of the world’s best brands including: MasterCard, Johnson and Johnson, Microsoft, Kraft Foods, AT&T, PepsiCo, GE Energy, Prudential Real Estate, Cisco, State Farm, Merrill Lynch, Dow, Disney, and Deloitte.

Seth delivers presentations with specific take-away value that will help organizations:

  • Harness the power and perspective of their top talent
  • Tap into the hidden brainpower throughout the entire organization
  • Establish an ongoing system to nurture and harvest the best ideas
  • Learn how to adapt more quickly and proactively to changes in the marketplace
  • Foster a culture of stewardship of careers, capabilities, resources, the environment, and values

Seth knows that sitting through a boring or off-topic speech is utterly painful. So he keeps things edgy and interactive. He uses stories and humor extensively to craft presentations that are educational, motivational, and entertaining. But whenever he’s in front of a group, of twenty-five people or twenty-five hundred, he provides valuable and actionable information about the new world of work and what future focused leaders can do to prepare for it.

Seth speaks to all kinds of organizations: Consumer goods companies, Business-to-Business, entrepreneurs, small business owners, nonprofits, and more. He’s been rated one of the top speakers at every event he’s keynoted. Most importantly, his presentations combine three essential qualities: entertainment, information, and motivation.

Creating a Culture That Works for All Generations

Jamie Notter, Culture That Works, LLC

Jamie has been consulting and speaking for organizations since 2001. Before that, he worked in the field of international conflict resolution, and he leveraged that experience into a successful management consulting practice, specializing in nonprofit trade associations and professional societies.

An early adopter of social media, Jamie has been actively blogging since 2005. Jamie was a pioneer in articulating the potential of social business, connecting the principles of social media with innovative practices in leadership and management. His book, Humanize, co-authored with Maddie Grant and published in 2011, garnered industry attention for its foresight and comprehensive approach to building organizations that are more compatible with today’s digital age.

After the release of Humanize, his speaking career took off and his consulting work became more and more focused on organizational culture. In 2014, he and Maddie started consulting together through their company, Culture That Works LLC, and a year later they published their second book—When Millennials Take Over—which ties together several different threads of their combined 35 years of experience into a short but powerful guide to creating organizations that will thrive in these revolutionary times.

In 2016, Jamie and Maddie partnered with HR leader and future of work expert, Charlie Judy to create a uniquely powerful culture assessment, the Workplace Genome, which Jamie and Maddie now use as a discovery tool with many of their clients at their company, Human Workplaces. They are now expanding their ventures to include culture training, a Culture Tools review website, and (coming soon) a new Culture Podcast.

Jamie holds a master’s degree in conflict resolution from George Mason University, and a Certificate in Organization Development from Georgetown, where he serves as adjunct faculty. Jamie lives in the Washington, DC area.

Joint Technology Session

Technology is fundamentally changing how companies exhibit and sell their products at modern trade shows. The Joint Technology Presentation will highlight and demonstrate new tools available for exhibitors to utilize at IWF 2022, and also showcase tech trends across other shows and industries that have the ability to shape the future of these events going forward.

David Biggs

Jason Dingess


Jeff Onsrud

Steven McNeilly

40 Under 40 Panel

This year marks Woodworking Network’s seventh annual awarding of the 40 Under 40, which celebrates industry professionals who are making an impact at their jobs, in the community, and in the North American wood products manufacturing industry. Through innovation, motivation or inspiration, honorees are contributing in the areas of productivity, profitability, social good (locally or globally), ingenuity, innovation, peer inspiration, product development, organizational leadership, or another facet.

Join us live at the 2022 Woodworking Industry Conference for an upbeat and thought-provoking discussion with three 40 under 40 alumni including topics such as managing supply chain shortages and disruptions, identifying and overcoming workforce challenges and training issues, and shining a spotlight on new technologies that have the ability to transform manufacturing going forward. Panelists will share their experiences on each subject, providing their unique perspectives on issues affecting companies throughout the wood industry.


David Fair
Founding Partner & Chief Executive Officer
Third Bench

David is an experienced executive with extensive involvement executing growth and turnaround strategies. He leads Third Bench’s executive management team, identifies suitable synergistic M&A targets, and execute operational strategies. In addition to David’s Operational experience he has spent over decade is various roles including investment banking, consulting, and strategy.
Prior to founding Third Bench, David was Vice President at Vaughan Capital Advisors, a boutique merchant bank in Los Angeles focused on the entertainment, technology and media sectors. He has also served as a Senior Associate at Auspex Capital and as an Associate at Corner Capital Partners.
David attended the USC Marshall School of Business for his M.B.A and completed a bachelor’s degree from Cal State Channel Islands, where he studied Economics and Psychology. David is part of the 40 under 40 class of 2021 for the Wood Industry.

Frankie Jordan
Chief Executive Officer
The Washington Woodworking Company

Frankie Jordan joined Washington Woodworking as the company’s CEO in July 2019. With a focus on strengthening the company’s marketing and finance capacities, Washington Woodworking’s employment and revenue grew substantially leading into 2020. As CEO, Frankie continues to develop new strategies to expand the company’s production capabilities while upholding the Washington Woodworking legacy of exceptional quality millwork. He’s a 3rd generation craftsman with 25 years of experience in the commercial millwork industry. He has been named to Washington Business Journal’s 40 Under 40 Class of 2020 and Woodworking Networks 40 Under 40 Class of 2022.

Vanessa Richter
COO & Co-Founder

Vanessa (née: Pinelli) graduated from the University of Waterloo; while attending school Vanessa worked at her father’s manufacturing and construction company, gaining knowledge in the operations of a successful construction firm. Prior to co-founding Troico, Vanessa worked in the finance and real estate industry and now applies that to her role at Troico, creating and improving the systems that deliver Troico’s products and services. Vanessa was a 2014 recipient of the highly coveted National Kitchen and Bath Association’s Top 30 Under 30 award. In 2015 Vanessa was recognized by the University of Waterloo with the Young Alumni Award for her achievements after graduation.

David Biggs
Director of Digital Strategy
Woodworking Network

David Biggs has directed Woodworking Network’s digital portfolio over the last 8 years, helping to design and launch multiple new products during that time, as well as providing industry education at major trade shows and association events. David was recently awarded a MediaGrowth Valued Performer Award for outstanding contributions to the B2B Publishing Industry.

Economic Outlook

Thomas Landstreet, N3L Capital Partners; Trusco Management

Though Tom began his career as a musician and comedian, the desire to impress his college sweetheart forced him to get a real job in advertising at Ogilvy & Mather, NY. Because his friends were making more money and having more fun on Wall Street, Tom made a career change and has been in the investment business ever since.

Beginning in 1994, Tom has held positions in institutional equity sales for Interstate Johnson Lane Securities and Suntrust Robinson Humphrey. He was the Managing Director, Institutional Sales and head of sales for Avondale Partners in Nashville, TN. During his tenure, Avondale won numerous awards for stock picking and overall research excellence including the Wall St. Journal’s “Best on the Street” award.

When the legendary economist and Reagan advisor, Dr. Arthur Laffer, moved to Nashville as a tax refugee from California, he urged Tom to joined his economic research and money management firm in 2006. There he worked closely with Dr. Laffer for nearly five years. Tom wrote and produced macro economic research (channeling Laffer) and co-managed an equity portfolio at the firm.

In October 2011, Tom split from Laffer, took his modest assets and founded Standard Research Corp., an economic/investment research firm that provides macro economic and policy research to top mutual funds and hedge funds.

Tom co-founded Trusco Investment Management, a wealth management firm and N3L Capital Partners, manager of the N3L Fund, LP in 2015.

Tom is a top Forbes contributor; writes “The Big Idea” column for CityWire magazine and frequently speaks at investor and corporate conferences. He’s a regular guest lecturer at universities including Vanderbilt University. Tom is still married to his college sweetheart and is a father of three well-behaved children. He resides in Tennessee, one of nine states without an income tax.